Audience / Reach & relevance
Reach the people who shape South Florida real estate.
A focused community of developers, development sales teams, brokers, investors and the professionals who build, finance, market, buy and sell real estate.
Monthly website readers
Development reporting, project stories and market coverage.
Instagram followers
A highly relevant community following South Florida real estate.
Email subscribers
An opt-in audience connected through our newsletter.
Audience figures supplied by PROFILEmiami. Platform audiences overlap; channel totals do not represent unique combined reach.
Your story does not stop at the first post.
PROFILEmiami content is actively shared and reposted within Miami’s real estate community. Brokers, development sales professionals and other market participants bring our stories to clients, colleagues and their own followers. Getting featured creates opportunities for that relevant network to multiply your exposure beyond our direct audience. Results vary by story and campaign.
Accelerate project discovery
Help active professionals understand the project, its positioning and the team behind it.
Support development sales teams
Reinforce launches and milestones with consistent, compelling visibility to the market.
Bring the right people closer
Reach developers, sales organizations, brokers and partners in the same connected community.
Built around the people doing business here.
Our audience spans development and design, residential and commercial brokerage, construction, capital and finance, hospitality, luxury brands and professional services. Website coverage provides an enduring destination; Instagram creates timely conversation; newsletters and events keep the community connected.
Our Readership
Connected to South Florida’s real estate community.
Since 2016, PROFILEmiami has covered the developments, deals, people and places shaping Miami, Fort Lauderdale and the Palm Beaches. Our readers include the professionals who build, finance, market, buy and sell real estate.
45K+ monthly website readers
3 minutes average time on site · 55% of traffic from search · 3M+ total online readers since 2016.
35K+ Instagram followers
3M+ monthly Reel views · 100% organic follower base · No purchased followers.
17K+ email subscribers
An opt-in audience built through genuine interest in South Florida real estate, development and business. No purchased contact lists.
Who reads PROFILEmiami?
Development & design
Developers, development sales teams, architects, interior designers, construction companies, general contractors and spec home builders.
Transactions & capital
Residential and commercial brokers, investors, family offices, lenders, financial partners, attorneys and accountants.
Business & lifestyle
Hospitality groups, luxury brands, marketing and PR executives, entrepreneurs, public officials and city leaders.
A story can travel far beyond the first post.
Members of Miami’s real estate community share and repost PROFILEmiami content to Stories, send it in direct messages, forward it to clients and colleagues, and use it in their own professional conversations. That community participation brings each story into new networks of buyers, partners and decision-makers.
Website articles also create an enduring destination that can be discovered through search, linked in presentations and shared by email or text.
One community. Multiple ways to connect.
Website reporting · Instagram · Email newsletters · Development features · Video interviews · In-person events.
Audience figures are from PROFILEmiami’s supplied 2026 media data. Platform audiences overlap, so channel totals should not be added as unique people. Reach and engagement vary over time and by campaign.